“It can’t be done!” That’s what people said when we set out to use only Fairtrade and Organic beans.
We’ve proven it can be done. We’ve proven that choosing good can also mean great. And we’re proud to be great without compromising.
We don’t just need coffee beans.
- We need a lot of exceptional coffee beans that we are proud to use.
- Consistently and dependably.
- And that’s not simple.
- And that’s where Fairtrade begins to matter to us.
Coffee is the second most-traded commodity in the world. The coffee industry can be volatile, unpredictable and subject to dramatic price fluctuations.
We are only interested in using coffee that is good and fair for both our coffee drinkers and for farmers. We believe we can’t have one without the other.
Fairtrade is a system that uses profits from coffee to empower farmers and invest in their community's future. Instead of reactive aid, Fairtrade supplies the proactive tools, training and practices for farmers to run smart, successful and sustainable businesses. Fairtrade assists in developing farmers' independence. Fairtrade helps farmers and communities create warehousing and processing plants. Fairtrade can also help to achieve Organic certification. And what is of great significance to Kicking Horse® Coffee, Fairtrade helps our farmers to grow with us, to help provide for our growing demand.
Thanks to the people who believe great coffee can be better.
We’re proud our farmers have built sustainable businesses. Businesses they can depend on. Businesses we can depend on. Businesses that are growing and will continue to grow with us. Businesses that build better communities. Businesses that exist with community, and exist in a socially responsible way.
Thanks to the people who believe that great coffee can be better. Thanks to the people who believe that great coffee should feel great too. Thanks to the people who are part of our story, and who are, in turn, part of a good story that changes the world, one deep, dark and delicious cup at a time.
We want our coffee to taste great, but we want to feel great about our story too. Thanks to Fairtrade, we do.