The Woman Who Built A Coffee Empire From A Small Town
By Rob Boffard
Business reporter, Vancouver
Elana Rosenfeld was not even remotely prepared for her first wholesale orders.
Kicking Horse Coffee, a Canadian firm she had started with her partner Leo Johnson was getting some orders from gourmet stores in Calgary, Alberta, 172 miles (277km) away from their base in the tiny town of Invermere in British Columbia's Rocky Mountains.
They didn't have any cardboard boxes to pack the coffee in, so they scoured the town's lone back alley for any they could use.
When they'd finally taped the package shut, they took it to Skinny's Shoe Repair - the spot where the Greyhound buses stopped in Invermere - and put it on a bus to its destination.
That was in 1996. Since then, Kicking Horse Coffee has become one of the biggest retail success stories in Canada, its distinct black packaging appearing in grocery stores and cafes across the country, as well as in the US.