With 17 Kicking Horse Coffee flavours to choose from you may have a hard time picking a favourite. But you could ask the 60,000 Banff Mountain Film Festival World Tour viewers, who’ve been recieving coffee samples at 75 different world tour locations. Last year, Kicking Horse Coffee joined the Banff Mountain Film Festival as an award sponsor, and this year decided they “wanted to take it up a notch,” says Kicking Horse rep Mia Ciona. “We really felt we were reaching and connecting with like-minded people.” The key was to get people to try the coffee. They offered to send coffee samples (beans, not hot coffee) to tour locations, and at some of the locations set up their own booth. An ever-expanding fair-trade coffee roaster based in the beautiful town of Invermere, B.C., Kicking Horse Coffee culture is now taking on the world.