"KICK ASS" COFFEE
An advocate of organic and fair-trade goods, Kicking Horse Coffee serves up coffee with attitude.
By Amy Trang
Elana Rosenfeld and Leo Johnson's goal was simple when they founded Kicking Horse Coffee in 1996: get everyone to drink good coffee.
The young entrepreneurial couple had little knowledge of the coffee business, having only operated a fruit sand and a cafe for a few years prior, but they did have instinct and ambition. Seeing a lack of quality coffee in grocery stores, the duo moved to fill the need.
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