Kicking Ass - Together

We’re dedicated to strong community involvement, both locally and throughout B.C. We are involved with such groups as the Nature Conservancy of Canada and numerous local food banks. As well, we support the annual Wings over the Rockies festival and a bunch of other charitable and sports related events to be part of the community.

  • The Banff Mountain Film & Book Festival — Be inspired. Be energized. Celebrate the spirit of adventure at the Banff Mountain Film and Book Festival. Experience the adventure of climbing, mountain expeditions, mountain sport, environment and remote cultures.
  • Habitat for Humanity — Helps people build affordable housing at sites across the country.
  • Idle Free BC — The town of Invermere knows idling cars go nowhere. And they've moved towards being idle-free. Anti-Idling Brochure (PDF Brochure 1MB).
  • Jumbo Creek Conservation Society (JCCS) — Educating the public about the consequences of the proposed Jumbo Glacier Resort. Try our 'bold blend of protest' in support of Jumbo Wild.
  • Living Lakes Network Canada — is a network of action-oriented NGOs that facilitate and initiate projects in the fields of science, education and restoration, that result in long-term protection of our precious freshwater resources.
  • The Nature Conservancy of Canada (NCC) — We commit a percentage of our pre-tax profits to help conserve land in the Rocky Mountains of British Columbia.
  • Purple Hill Humanitarians — brings access to education and health services to rural Nicaraguan communities.
  • Wildsight — We support Wildsight’s Climate Solutions for the Kootenays program; which aims to help mobilize citizens, businesses and local governments to help BC reach its emission-reduction targets in a timely fashion. The community outreach portion of the work will begin with Invermere and Fernie as the pilot communities. As well as the Lake Windermere Project for lake water quality monitoring and supporting the citizen based Ambassador program which acts as the lake “watchdog”.
  • Wings over the Rockies — A festival of birds, wetlands and wildlife that takes place each May. Your purchase of our shade-grown coffee helps fund the festival.


  • 24 hours of Adrenalin Canmore, AB — A 24 hour mountain bike race in the heart of the Canadian Rockies at the Canmore Nordic centre.
  • 5 Peaks Trail Running Series — Canada’s premier trail running series. Positive impact on you, no impact on the environment! 
  • California 100 Rivers for Change - a 100 mile, one day paddling race on the Sacramento River which is a fundraiser for California River advocacy.
  • Chico Racing — Organizer of North America’s largest 24 hour Mountain Bike Race in Ontario, Canada.
  • Columbia Valley Cycling Society — Promote safe, legal and sustainable mountain bike trails in the Columbia valley
  • Dirt Series — Getting more women on their bikes, teaching technical mountain bike skills to thousands of women.
  • Granfondo Garneau Quebecor — Hosted by Louis Garneau this road cycling event is 110 km from Trois Rivieres to Quebec City.
  • Heart of the Rockies Triathlon —  An Olympic distance triathlon in Invermere, British Columbia.
  • Local Ride Racing — Based out of Local Ride Bike shop in Maple BC, Local Ride Racing (LRR) is one of BC’s best represented cycling team. With racers of all ages and disciplines, if you’ve been to a local race in BC, or national level race in Canada, chances are you’ve seen them.
  • Nipika Events — Nipika Mountain Resort hosts a series of events throughout the year. From their well know loppets and Crazy Soles trail run to the Kootenay Krusher mountain bike race. They also offer a series of programs from the Learn to Ski week to the Get Your Running Legs On trail running week.
  • Prospera Granfondo Axel Merckx Okanagan — Ride 50-160 km through British Columbia's scenic wine country.
  • Quilicot-Rackultra cycling team — Best Master team in Quebec!
  • RM Events — Fun, safe and healthy triathlon events in the Canadian Rockies.
  • Santa Barbara Triathlon — Kicking Ass at one of the longest and most scenic triathlons in the world.
  • Stampede Road Race — A Calgary, AB tradition with running distances ranging from 5km to a half marathon.
  • Superfly Racing — Mountain Bike events, Ontario Cup Series in Ontario, Canada
  • Tour de Victoria — The Ryder Hesjedal’s Tour de Victoria is a supported mass participation cycling event, catering to all fitness levels by offering three distances: for the enthusiast to the entry-level rider to those who want to experience cycling for the first time!
  • TransRockies Events — A series of events ranging from epic single track mountain bike riding through the Canadian Rockies, to  road riding and trail running.
  • The Yeti — Is the first Canadian mountain snowshoe racing series. Check out their video
  • Victoria Granfondo — Big Ride, Big Adventure.  This ride is a 270 km paved loop through the wild landscape of southern Vancouver Island.