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Canadian Manufacturing - Are you ready to export?
December 8th 2010
Canadian entrepreneurs are increasingly looking south and overseas for new markets, but that first step can sometimes be a doozy - by Carolyn Cooper
When Leo Johnson and his wife and business partner Elana Rosenfeld first started sending their organic specialty coffee overseas, they weren’t completely prepared for the result. “There were definitely some roadblocks that took us by surprise – it wasn’t as simple as selling in Canada,” recalls Johnson, president and CEO of Invermere, B.C.-based Kicking Horse Coffee.
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