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Byron Beck - And Now A Word from A Really Kick Ass Coffee Co.
April 22nd 2010
GO GREEN: Okay, so in case you haven't yet been beaten over the head with it, it's Earth Day. The 40th anniversary of Earth Day, to be more precise. Thankfully, in the last four decades a green lifestyle has evolved into something a bit more cosmopolitan than patchouli and "green" versions of regular goods that cost twice as much, look twice as bad and work half as well. Green is now fully chic, thanks to companies like Kicking Horse Coffee who keep social responsibility a decidedly fun and sexy affair.
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