The Globe and Mail - The Challenge
Posted on October 15th 2013 by Kicking Horse Coffee
After U.S. wipeout, Canadian snowboard maker ready to shred again
By Nick Rockel - Special to The Globe and Mail
A former professional snowboarder, Max Jenke is gearing up for the biggest ride of his life. Mr. Jenke, president and creative director of Vancouver-based Endeavor Design Inc., wants to launch three winter sports brands in the United States.