A Kickass Approach to Building a Great Culture
Posted on September 15th 2014 by Kicking Horse Coffee
By Michael Kerr
You have to admire a company that never does things half ass, whose entrepreneurial spirit is truly kickass, and whose marketing efforts occasionally have a smartass quality about them. These are the traits that not only flavor their culture, but also reflect the flavor of three of Kicking Horse Coffee’s blends: Kick Ass dark roast, Smart Ass medium roast, and Half Ass (with, naturally, half the caffeine).